Berger - "Ways of Seeing"

 

Berger - "Ways of Seeing"

 

Before You Read

 

 

These two images of people have different views. When you see Dwayne Wade to the left, you think of a professional with a unique sense of style. When you see Rihanna to the right, you see a much more revealing style. This is one of the differences between media portrayal of man and woman. With men, having on a nice suit is the most common look of a well respected person. But with women, more body is shown and they are seen as sex symbols.

 



 

Questions for Discussing and Journaling (QDJ)

 

#2) Images of posed women are almost everywhere in advertising. For example, ads at bus stops show revealing women to attract customers to anything from make-up to clothing. These are similar to Berger's idea of women posing because they usually look at the spectator with a seductive face. Times have changed though. Back in the days of nude paintings, there was no make-up. Woman were depicted with natural beauty, whereas now women use tons of make-up to improve the lady's appearance. Also it is not acceptable for women to be displayed nude in most media, but that doesn't stop them from showing as much on a female's body as possible.

 

#4) Berger's intended audience is both men and women; men because he tells how nude images of women are made to satisfy them; women because he argues that woman always judge their own appearances.