This is an advertisement from Adidas. The ad expects the audience to know who the man is to the right, Muhammed Ali. He is contrasted from the dark background with his lighter shade and white shorts, making him glow. Although he is not aligned in the center of the photo, Ali is the first thing you notice because of his brightness and his fame as a professional boxer. In the bottom of the picture you see proximity with many words bunched together, contrasting again with the background. In this excerpt, you continually see the word "impossible" repeated, creating a main theme of the picture. This causes a huge reaction if you know all the struggles that Ali went through as a boxer and a person, and you can see a large amount of emotion on his face. After seeing all of this, you have to search for the tiny Adidas logo in the bottom right corner, hidden by the light of Ali's shorts.
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